Overview
This Privacy Policy governs how Rustic Waters Outfitters (RWO) collects, uses, discloses, and maintains personally identifiable information (“Data”) collected from “Users” (people who visit our website or interact with us online and offline).
RWO reserves the right to change this Policy at any time by posting notice on this page with the date of any such changes or revisions.
Consent for Collection, Use, and Disclosure
Users consent to the terms of and the practices disclosed within this Privacy Policy by visiting and browsing this website or registering for RWO products and services. If a User does not agree to the terms of this Privacy Policy, they should not use this website or register for our products and services.
Cookies
A Cookie is a small file containing an alphanumeric identifier sent by a web server to a web browser and stored on a User’s local computer. The alphanumeric identifier is then sent back to the server each time the browser requests a new page from the server, assisting us in providing our services and content to Users.
A Cookie can be either a persistent Cookie or a session Cookie. A persistent Cookie is stored by a web browser and remains valid until its set expiration date (unless deleted first before that date). A session Cookie expires and is deleted at the end of the User’s session on the website when the browser is closed. RWO uses both persistent and session Cookies on our website.
Typically, Cookies do not contain any information that identifies a person. However, a User’s Data may be linked to the information stored in and obtained from Cookies.
Most browsers allow Users to refuse to accept Cookies. However, if Users block all Cookies, they may be unable to use parts or all of our website. It is also possible for Users to delete the Cookies stored on their computers. However, this will result in a less optimized experience on our website and many other websites.
Use of Cookies
By using our website, Users agree to our use of Cookies, web beacons, tracking pixels, and other tracking technologies in compliance with the terms set out in this Privacy Policy.
Our website uses Cookies and other tracking technologies to:
- administrate and manage our website;
- determine what content is drawing more attention;
- distinguish the Users of our website from each other;
- recognize Users’ browsers and devices;
- track Users as they navigate the website;
- save browsing preferences and User sessions;
- personalize User experiences;
- advertise using remarketing and similar audiences;
- manage User and website statistics;
- prevent fraud and improve website security; and
- validate authenticated Users’ sessions.
Third-Party Cookies
We may third-party use Cookies in our remarketing to target our advertising. Some of the services provided to us by third parties may use Cookies to collect statistics in an aggregated form that does not reveal individual identities. These Cookies may not require a User’s consent to operate, and they may be used without the knowledge of RWO.
With regard to Cookies installed by third parties, Users can manage their preferences and withdraw their consent by clicking an opt-out link if provided or by contacting the third party directly. Installation of third-party Cookies and other tracking systems through the services provided within our website cannot be technically controlled by RWO.
Accountability
RWO collects, at the time of a User’s registration and sign-on to its website and through third parties, certain Data that may include but are not limited to a User’s name, email address, home address, telephone number, and information about their computer hardware and software (e.g., IP address, operating system, browser type, login information, URLs used to access on our site, access times, and referring website addresses).
Unless otherwise specified, all Data requested by or collected by RWO is necessary to provide services to Users of RWO’s website.
The Privacy Policy also provides that RWO will use appropriate contractual means to establish a comparable level of protection for Data sent for processing by third parties on RWO’s behalf.
Third-party Vendors
We use Google tracking and advertising products to provide and improve our advertising. These products include Google Ads, Google Analytics, Google Tag Manager, and Google Merchant Center. Google uses Cookies to display RWO ads across the internet based on Users’ past visits to our website, other websites, and their activity on google.com. Users can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings. Alternatively, Users may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using their device’s settings.
We also use various third-party service providers for administration, accounting, marketing, legal services, technical services, direct mail, web hosting, communications with Users, print-on-demand, shipping, payment processing, and social media. Tasks performed by these third-party providers include:
- printing products ordered by Users;
- shipping products ordered by Users;
- processing of payments for orders placed by Users;
- tracking the performance of our website and products;
- remarketing to Users;
- tracking to measure the performance of advertising and emails;
- saving and managing email opt-ins and User information;
- surveys and order forms; and
- sending email and text reminders.
You may obtain the name of any third-party provider we are using for any of these tasks at any given time by requesting it through the contact information provided at the end of this Privacy Policy document.
Our website may allow users to register, log in, and autofill forms using third-party account details. When users choose to do this, we will receive certain profile information about Users from these third parties. The profile information received may vary depending on the provider concerned but may include Users’ names, email addresses, profile pictures, and other information they choose to make public.
RWO’s website may contain links to and from third-party websites. Please note that these websites have their own privacy and cookies policies. We do not accept any responsibility or liability for these websites or their policies.
Data Collection Purposes
RWO collects and uses Data for the following Identified Purposes:
- to facilitate account creation and logon process;
- to respond to User inquiries and solve any potential issues they might have;
- to improve customer service;
- to personalize Users’ experiences;
- to understand how Users utilize the services and products we provide;
- to improve this site and our other products and services;
- to run a promotion, contest, survey, or other feature;
- to send Users information and products they agree to receive;
- to print and deliver products Users have ordered;
- to track and report orders of products sold in partnership with lake organizations;
- to send periodic emails that Users can opt-out of at any time;
- to deliver targeted advertisements and offers;
- to measure and analyze the effectiveness of our advertising;
- to allow Users to access limited-entry areas of RWO’s site;
- to comply with any applicable law, regulation, legal process, or government request;
- to identify and resolve technical problems concerning RWO’s site, products, and services;
- to advise Users of changes to our products and services;
- to do User profiling, testing, and research;
- to process for statistical and internal survey purposes;
- to help keep our website secure and safe; and
- to respond to a legitimate claim, or to address our reasonable belief, that a User is violating the rights of any third party or any of the agreements or policies that govern the use of RWO’s website, products, or service.
If we hire other companies to provide some products or services on our behalf, then we will provide those companies only the Data they need for the Identified Purposes, and we will limit their rights to use Users’ Data as appropriate in the course of their work for us.
Data Disclosure
RWO does not sell or rent a User’s Data to anyone else. RWO will disclose a User’s Data only as follows:
- to someone a User has designated to act as their agent for one or more of the Identified Purposes listed above;
- to RWO’s employees, independent contractors, subsidiaries, affiliates, consultants, business associates, service providers, suppliers, and agents, acting on RWO’s behalf for any of the Identified Purposes;
- as necessary if RWO has reason to believe that disclosure is required in order to identify, contact, or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with RWO’s rights or property, other Users of RWO’s website, products or services, or anyone else that could be harmed by such activities; and
- to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted or required by law.
In addition, as we continue to develop our business, we may sell or buy other businesses or merge with another company. In such transactions, Data may be one of the transferred business assets. Also, in the event that RWO or substantially all of its assets are acquired, User Data may be one of the transferred assets.
Data Processing and Retention
User information may be stored and processed outside of the United States. By using this website, Users consent to any such transfer of information outside of their country. By submitting a User’s Data to RWO, they agree to the transferring, storing, and processing of their information.
Security Safeguards
RWO limits its Data collection to only that information necessary for the Identified Purposes. RWO does not direct its site to, nor does it knowingly collect any Data from children under the age of thirteen.
RWO takes all reasonably necessary steps to ensure that Users’ Data is treated securely and per applicable law and this Privacy Policy. All Data that Users provide to RWO is stored on secure servers.
This website uses SSL Protocol to secure Users’ personal information from unauthorized access, use, or disclosure. However, the transfer of information via the internet is not completely secure, and we cannot guarantee the security of a User’s Data as it is transmitted. Therefore any transaction is made at Users’ own risk.
Accuracy of Data
RWO will use reasonable efforts to keep User Data accurate for the Identified Purposes. Users are responsible for informing RWO about changes to their Data. RWO will use new or updated Data it receives from Users to update its own records.
Access to Data
Users have the right to request that their personally identifiable Data be removed from RWO’s database or that inaccurate or incomplete information be amended as appropriate by contacting RWO at the end of the Privacy Policy document.
If RWO is not able to provide access to some aspect of a User’s personally identifiable Data, it will provide reasons for denying access, such as that doing so would likely reveal personal information about a third party or that the information relates to a breach of an agreement or a contravention of law, or that its disclosure could reasonably be expected to threaten the life or security of another individual.
If a User requests to be removed from our database, RWO will comply with this request, except to retain whatever personally identifiable Data is legally necessary for compliance with applicable law in the United States. Whatever information remains in our archives will then be used only as necessary for tax reasons or to prove RWO’s compliance with any applicable law.
Subject to certain exceptions prescribed by law, and provided we can authenticate a User’s identity, the User will be given reasonable access to their personally identifiable Data.
Users may check their Data to verify, update, or correct it and to have any obsolete information removed. Users can also ask to review any of their personally identifiable Data that we have retained, how we have used it, and to whom we have disclosed it.
Users may also ask RWO to change their preferences regarding how we use or disclose their information or let RWO know they do not wish to receive further communication from us.
Contact Us
If Users have any questions about this Privacy Policy, please contact us at:
Rustic Waters Outfitters
817 Sunridge Dr, Waupaca, WI, 54981
support@rusticwatersoutfitters.com
715-258-8678
Last updated: 12/7/2024
